Research: American Consumers Prefer Paper Receipts
The Paper Receipt Converting Association (PRCA) recently shared the results of a study performed by Tulchin Research showing that an overwhelming majority of adult American consumers prefer to receive a paper receipt over being sent an electronic receipt when shopping in-person.
The national survey of 1,000 adults ages 18 and over, conducted online, found that nearly three out of four Americans (72%) say they prefer to receive a paper receipt compared to only one out of four (25%) who prefer an electronic receipt sent to their phone or email. Additionally, respondents overwhelmingly want the option to choose which type of receipt is best for them. More than eight out of ten respondents (85%) say they prefer having the option to choose between a paper receipt and an electronic one. Only one out of ten respondents say they prefer only having the option to receive and electronic receipt or no receipt at all.
A large factor underlying this preference is concern over privacy rights. Two thirds of the respondents cited concern about their personal information and shopping habits being sold without their permission.
Tulchin Research is an award-winning public opinion research firm that specializes in polling and strategic consulting for political candidates (Bernie Sanders and Eric Adams are among their clients) and causes around the country.
For more information about the Paper Receipt Converting Association, please visit https://paperreceipts.org/.
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